USING THE BEST IN MEDICAL AND SPORTS SCIENCE, SOS WAS ENGINEERED BY A LEADING DOCTOR, TWO FORMER ELITE ATHLETES, AND A RETIRED MILITARY MEDICAL OFFICER WITH THE PURPOSE OF COMBATING DEHYDRATION TO IMPROVE OVERALL HUMAN PERFORMANCE.

Understanding the Problem with Dehydration

IMPACT OF DEHYDRATION

During a normal day we lose about two litres of water just through breathing, sweat, urine and bowel movements. When we exercise we can lose up to two litres per hour depending on the type of physical activity. Also, while sweating, we lose two main electrolytes: sodium (range 10-70 mEq/L) and chloride (range 5-60 mEq/L). 13 Just a 2% loss in body weight due to dehydration can reduce athletic performance by a staggering 20%. In addition, for every litre of fluid lost: your core temperature increases, heart rate rises, glycogen stored in muscles are used more rapidly, and lactic acid increases. When we first start to sense thirst, we are already 2% dehydrated. At this percentage, humans begin to develop headaches, tiredness and loss of focus. These factors alone contribute to a decrease in performance and will only grow the more dehydrated one becomes, along with the imbalance of electrolytes in one’s body. 6,7,8

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THE SOLUTION: HYDRATING FOR PERFORMANCE

Increasing Proper Levels of Water Absorption

When fluid arrives at the first portion of the small bowel, the unique SOS formula activates the body’s Sodium/Glucose co-transport system.
Then, one molecule of sodium is pulled from the small intestine into the blood vessels by one molecule of glucose; subsequently, due to osmotic forces in the body, water gets absorbed as it always follows sodium.
The ‘Sodium Glucose co transport system’ was discovered by the medical community, and doctors use this system to combat mild to moderate dehydration, saving millions of lives all over the world. This method of delivery is called Oral Rehydration Therapy (ORT) and is fully endorsed by the World Health Organization (WHO) and UNICEF. 2
SOS equals the global standard set by the WHO. 9 We have also been able to lower the osmolarity and stabilize the taste – a complex challenge that no rehydration drink has managed to date.
SOS can be compared to an IV drip. It works just as rapidly but is safer and cheaper than intravenous therapy at combating mild to moderate dehydration. 3,4

 

Balancing Water & Sodium Levels in the Body

Osmolarity is the balance between water and sodium in the body. The body’s normal (isotonic) osmolarity is 290mmol/L. From a rehydration perspective, the lower the osmolarity, the faster the body can absorb water.
High glucose concentrations can increase the osmolarity of drinks. SOS osmolarity is 230mmol/L, which means we are a hypo-tonic drink. That’s better than isotonic and hyper-tonic drinks when it comes to rehydration. 11,12
SOS Osmolarity is 20% lower than the average hydration drink, 25% lower than the average coconut water, 50% lower than the average sports drink, and over 80% lower than the average soda. 2

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THE RIGHT MIX YOUR BODY NEEDS.

SODIUM
This is the main electrolyte of the body because it keeps a balance with water. Sodium enables muscle contraction and nerve impulse transmission, prevents “water intoxication” and hyponatremia (low sodium in the blood), and helps with blood pressure control. Sodium is the main electrolyte lost through sweat.
Magnesium
Even though it is the fourth most abundant mineral in the body, magnesium is underestimated; up to 70% of the population is magnesium deficient. This element is needed for more than 300 biochemical reactions in the body such as, immune system support, muscle and nerve function, heart rhythm regulation, energy creation, and protein synthesis.
Chloride
Is the second electrolyte lost through sweat. This chemical is needed by the body for many metabolic processes. It also helps in the acid-base balance and nerve impulse transmission.
ZINC
This essential trace element has many functions in the body. In addition to aiding fluid absorption, Zinc has also been proven to bolster immune function, regulate neuron communication in the brain, benefit muscle repair and growth, regulate hormones, and promote healthy heart function. Zinc is required for over 300 biochemical reactions in the body and prevents numerous health complications associated with Zinc deficiency, including chronic fatigue, nerve dysfunction, and hair loss.
Potassium
Is the main electrolyte that lives inside of the cells. It is involved in the correct functioning of the kidneys and heart, digestive system as well as muscle and nerve conduction. With 20 mEq/L we can avoid the development of hypokalemia (low potassium), and prevent heart arrhythmias and muscle cramping.
Citrate
This electrolyte works as a buffer by controlling acidity in the body. It helps to prevent cramping and fatigue due to lactic acid production. Once absorbed, citrate converts into three molecules of bicarbonate, which is the body’s natural acidity regulator.
Sugars
The main fuel of the body is glucose. Glucose, in the correct amount, is good for you. SOS contains the ideal amount and the right kind of sugars (sucrose and dextrose) to help enhance the water absorption process and provide a constant and healthy energy source.
MALIC ACID
This compound plays a key role in increasing energy production, reducing muscle fatigue during exercise, and improving mental clarity. Though enhancing mitochondrial uptake and respiration, malic acid encourages oxygen consumption and thus energy production. Malic acid even enhances the body’s ability to produce ATP (energy) in low oxygen conditions.